Hello Kitty joins Forever 21 - do we really care though?

I find it hard to believe that anyone can still be a fan of Hello Kitty. The reason for this being that the brand is so totally over rated and managed to destroy its self by over exposing that damn cat logo.

When you can find your logo (the cat) on everything from hockey pucks to toasters, it's time to seriously have a think about things. I tend to avoid it like Juicy Couture tracksuits, it's cheap and tacky as a brand.

So incase anyone still cares about that cat, Forever 21 are producing a collection with them. It should be out soon. This will more then likely be found in the only Forever 21 store in Jervis Street Shopping center.