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C.J. : Millennials very much suit men's clothing store owner Marty Mathis - Minneapolis Star Tribune

pirisiemindie Nisan 09, 2021

C.J. : Millennials very much suit men's clothing store owner Marty Mathis - Minneapolis Star Tribune

C.J. : Millennials very much suit men's clothing store owner Marty Mathis - Minneapolis Star Tribune

Posted: 26 Apr 2019 10:21 AM PDT

Marty Mathis does not participate in grumbling about millennials.

"It's the first real segment of the market, since the boomers, that really likes and embraces wearing a suit jacket," said the owner of Marty Mathis Direct, a haberdashery in the skyway of Northstar Center. "I like that."

But millennials aren't a complete throwback to the '40s and '50s, a golden era for being well dressed that Mathis showcases in old movies playing in rotation on the shop's big-screen TV and a framed photo of the Rat Pack.

In the video attached to the online version of this column, there's another rare photo of Mathis and a famous man that was taken in Jamaica. Well, Mathis is not really all that close to the famous American, who died within months. Mathis likes to introduce the photo by saying: "'You know two people in this photograph.' They say 'Martin Luther King' 99 percent of the time. Some then [point to another man in the photo and] say, 'That guy right there?' I say, 'It's January 1967. You think I was that big and had that hairline?' That is me, that little boy carrying the bongo drums."

Q: You had a rough upbringing between your dad leaving your family, which resulted in you being on the streets of D.C. before a Minnesota couple [Kern and Mary Rodeberg] decided to provide you with stability. Did you ever imagine you'd be in such a high-class business?

A: No. I tell [wife] Judy this store is a lot classier than I am. Never thought I'd have anything this nice, that's for sure.

Q: Can MTailor [a phone app] do a better job measuring someone than you?

A: No. I take more than 30 measurements. I was taught by two Italians on the East Coast. It's really hard to measure yourself, [too]. My body changes so when I have to send in an order for myself, that's really difficult.

Q: Is there anything you wish men wouldn't wear?

A: Crocs. I'm sorry. Maybe from a gardening standpoint. Leave them out there in the dirt. I also hear flip-flops in the skyway in the summertime. I understand women with sandals, but flip-flops? Come on, now.

Q: Have you ever refused a tailoring request because it was just too strange?

A: Yes. Things have to balance. So if I get a guy in here who is 5-6 and he wants an eight-button front, I'm going extreme here, "No, sir, that's not going to balance off, that [last] button is going to be at your shin." When someone asks for something unbalanced, I do my best to say "That doesn't work."

Q: How many suits are in your home closet?

A: Now that I'm older, not as many. Most of my suits are here [at the shop] since I bike in quite a bit. I would say probably 18 suits or so. A lot of guys in my industry, when you are younger you end up having a lot. I get tired of writing orders. The last thing I want to do is write another order for a suit [for me]. Get the customers' orders in first.

Q: What's the most expensive suit you've ordered?

A: I remember a couple years back selling a couple $6,000 suits. That's a lot of money. Our average-price suit here is probably $1,400. That seems to be the sweet spot for us.

Q: Are a lot of young men asking you to give them what amounts to pants that look like they are expecting a flood?

A: That's starting to die away now, which is nice. I'm a boomer. My friends tend to send out e-mails about the millennials, this and that. I like the millennial age. They're wearing suits. Now they are wearing really trim things because they don't want to wear what the boomers are wearing. They are not wearing stripes. They're wearing plaids, window panes, solids. We get a lot of guys in their late 20s coming in [as new customers]. They are wearing shorter pants, tighter shirts, tighter suit coats, shorter suit coats, but that's changing. Things are starting to get a little fuller.

Q: Is the point of the short-about-the-ankles pants that the wearer wants to show off his socks?

A: [Laughter] Well, a lot of them don't wear socks, which up here is not a good idea. They think it gives them a longer, leaner look, which it does. Nice thing about the men's game is it takes a good 15-plus years for styles to change. The women's industry, that changes, what, every two months?

Lululemon wants a leg up in the market for men's clothing - Marketplace APM

Posted: 25 Apr 2019 04:32 PM PDT

What do you think of when you hear the name "Lululemon"? Yoga pants, right? Women's yoga pants, more specifically. Now the athleisure clothing brand wants its name to make you think of comfy pants for men, too. Lululemon has released its five-year growth plan, which aims for annual revenue growth in the low teens. One way Lululemon hopes to reach that goal is by doubling its sales of men's clothing. 

Men's clothing retailer UNTUCKit opening first Cleveland-area store at Pinecrest - cleveland.com

Posted: 25 Apr 2019 07:35 AM PDT

ORANGE, Ohio -- Men, if you've ever wanted to wear a shirt untucked but it was too long, Pinecrest is about to have a store just for you.

UNTUCKit, the New York-based men's apparel company, will open its first Northeast Ohio location at the Orange Village shopping center this summer.

"UNTUCKit is a stylishly innovative brand that aligns perfectly with the retailer mix at Pinecrest," Eric Louttit, chief investment officer at Fairmount Properties, said in a release. "This latest addition brings greater depth to our men's fashion offerings and is an experience we believe will truly resonate with our shoppers."

Founded in 2011, the retailer specializes in men's button-down shirts that are cut shorter than typical shirts and meant to be worn, well, untucked. The shirts come in both long and short-sleeves and start at around $80.

In recent years, the company has expanded its offerings to include more casual wear such as polos and T-shirts, as well as collections for women and boys.

UNTUCKit has more than 50 stores across North America, not to mention a strong online presence-- you may have seen a sponsored ad or two in your social media feeds.

The Cleveland-area store, which doesn't yet have an exact opening date, will be located next to Pinecrest's new J. Crew store opening in May. J. Crew, incidentally, also sells a line of untucked shirts.

Target and Vineyard Vines Have Teamed Up On the Perfect Summer Collaboration - TownandCountrymag.com

Posted: 26 Apr 2019 09:46 AM PDT

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Target x Vineyard Vines

Preppy style fans around the world were thrilled when Vineyard Vines and Target announced their upcoming partnership back in February. And now, we're giving you a first look at the limited edition-collection that will officially arrive in stores on Saturday, May 18.

The Vineyard Vines x Target collaboration consists of more than 300 items total, ranging in price from $2 up to $120 with most items available for under $35. Not only that does include clothing for women, men, and kids, but the brands are also releasing home and outdoor goods, accessories, and even pet products to shop.

Today, Vineyard Vines and Target shared a look book of items in the collaboration, so you can take a peek at what will be available when the line hits stores next month. We rounded up a few of our favorite picks below, and check back here on May 18 to shop the entire collection, which will be available on Target.com and in all Target stores.

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Women's Clothing

The Target x Vineyard Vines women's clothing pieces will include dresses, pants, swimwear, and tops in sizes XS-3X.

Seen here are the sleeveless ruffle tie waisted midi v-neck dress ($35), the striped off the shoulder short sleeve bardot top ($25), striped pants ($30), gingham long sleeve shirtdress ($35), and the beach bag with floating whale fob ($35).

This model is wearing the women's 1/4 zip pullover sweatshirt in pink ($30), and the striped sleeveless v-neck romper in red/blue ($30).

Seen here is the women's striped sleeveless crewneck knit dress in navy/white ($30).

Here is the women's off the shoulder short sleeve bardot top ($25), and striped midi skirt in navy/white ($30).

This model is showing off the women's school of whales one piece swimsuit ($35), whale picnic tote with rough seas lining ($25), vineyard whale print beach towel ($25).

Accessories

The collaboration also includes accessories, like bags, hats, and small leather goods.

This photo features the gingham long sleeve shirtdress ($35), rope beach bag with floating whale fob ($35), off the shoulder short sleeve bardot top ($25), striped midi skirt ($30), pink whale fanny pack ($20), striped sleeveless crewneck knit dress ($30), whale line beach bag ($35), rough seas sleeveless ruffle tie waist midi v-neck dress ($35), whale picnic tote with rough seas lining ($25), and vineyard whale print beach towel ($25).

This picture shows the lobsters beach tote ($30), kids' plaid baseball hat ($10), cosmetic bag ($30), pink whale pouch ($10), vineyard whale print beach towel ($25), everyday should feel this good beach towel ($25), and straw beach bag with floating whale fob ($40).

Kids and Baby Clothing

The Target and Vineyard Vines collection also includes adorable clothing and accessory pieces for girls, boys, toddlers, and babies.

This photo features the girls' island scene sleeveless scoop neck ruffle dress ($24), the girls' hibiscus whale sleeveless scoop neck romper ($20), and the toddler girls' striped sleeveless crewneck knit dress ($18).

Pictured here are the boys' full zip hooded everyday should feel this good graphic sweatshirt ($20), boys' short sleeve whale line graphic crewneck t-shirt ($10), and boys' school of whales swim trunks ($16).

Toddler girls' whale short sleeve striped tie front crewneck ($8), toddler girls' embroidered whale shorts ($12), and a jumbo inflatable ring toss ($40) are all seen here.

How cute is this youngster showing off the toddler boys' 1/4 zip pullover sweatshirt ($16), toddler boys' whale flag graphic rash guard ($10), and toddler boys' striped swim trunks ($12)?

This picture shows the girls' pink whale striped graphic rash guard ($14), and the girls' embroidered whale shorts ($16).

This little guy is modeling the baby short sleeve polo bodysuit ($10), baby island scene shorts ($10), and lying on a striped throw blanket ($30).

This cutie is wearing the baby ruffle school of whales bodysuit ($12), and posing on the island scene round beach towel ($30).

Men's Clothing

The Target x Vineyard Vines men's clothing pieces include shirts, shorts, sweaters, and swimsuits that will be available in sizes S-XXL.

Items featured in this photo include the short sleeve polo shirt ($22), patchwork whale shorts ($25), 1/4 zip pullover sweatshirt ($30), striped swim trunks ($25), and the island scene short sleeve woven button-down shirt ($25).

Pictured here are the men's light weight color blocked windbreaker jacket ($35), fishbone short sleeve woven button-down shirt ($25), and hibiscus whale swim trunks ($25).

This model is posing on the shore wearing the Men's fishbone short sleeve woven button-down shirt ($25), and men's striped shorts ($25).

Pets

Target and Vineyard Vines didn't forget your furry friends! The new line also include pet items, like shirts, bandanas, and a patterned leash set.

In this photo, these adorable dogs are modeling the flag whale and gingham & red striped reversible pet bandanna ($7), pink whale beach tote bag ($30), vineyard whale printed beach towel ($25), dog toy rope ($6), flag whale pet polo ($12), pink whale dog collar ($9), pink whale dog leash ($14), patchwork whale pet harness ($11), and patchwork whale dog leash ($14).

This good, good dog is wearing the flag whale and gingham & red striped reversible pet bandanna ($7) and sitting on the vineyard whale print beach towel ($25).

This pup is modeling the flag whale pet polo ($12), and flag whale dog collar ($9), and posing alongside the travel silicone whale pet bowl ($6).

Home and Tabletop

The collection also includes home goods and tabletop items featuring the signature Vineyard Vines whale.

This photo features the patchwork whale throw pillow ($25), island scene throw pillow ($25), whale throw pillow ($25), whale line lumbar pillow ($20), and the striped throw blanket ($30).

Here are the 10.5" whale lined dinner plate ($3.50), 6.75" whale appetizer plate ($2), rough seas fabric napkin, set of four ($10), whale line wooden serving tray ($20), citronella three wick jar candle with whale trim ($30), vineyard blossom jar candle ($12), and the whale line table runner ($18).

Outdoor Gear and Games

Outdoor gear and games are also part of the Target and Vineyard Vines collaboration, with chairs, umbrellas, wagons, and other must-have items for the summer.

This photo features the hibiscus whale portable beach chair ($45), island scene portable beach chair ($45), rough seas beach umbrella with drink holder ($50), vineyard whale print beach towel ($25), pink whale lidded portable drinkware ($10), and logo lidded portable drinkware($10).

Pictured here are the whale line beach bag ($35), rough seas outdoor blanket ($45), hibiscus whale portable lidded drinkware ($10), pink whale collapsible wagon ($100), jumbo inflatable ring toss ($40), whaley USA 12 can cooler ($50), sand bucket set ($12), and a pink whale striped 10 can cooler sling ($40).

You'll even be able to play Vineyard Vines-themed cornhole with a flag whale and gingham bean bag 10 piece set ($100).

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