Vuitton Discontinues Multicoloured Monogram

Louis Vuitton´s multi-coloured Takashi Murakami monogram will no longer grace its bags and accessories, since the company has revealed it will discontinue the Multicolore line later this year. The collaboration between the artist and the French house - unveiled in 2003 - was the brainchild of former Vuitton creative director Marc Jacobs, but it seems that his successor, Nicolas Ghesquiere, will not take the colourful print forward.

A store associate at Louis Vuitton's Saks Fifth Avenue shop-in-shop told WWD that the collection is "leaving stores at the end of July, forever," while a representative for the brand said it preferred to "look forward".

Much copied by counterfeiters since its launch, the Murakami print was worn by celebrities the world over - with stars including Paris Hilton and Jessica Simpson embracing the bright version of the company's signature monogram. Murakami was by no means the only artist enlisted by Jacobs to enliven the permanent offering, with Stephen Sprouse, Richard Prince and Yayoi Kusama also lending their creative eye to the label's bags and accessories.

Ghesquiere, it seems, is focused on returning to the classic print for his bag offering, while playing with shape and proportion. His first collection featured the company´s classic trunks in minature form and the latest offering boasted a new graphic take on the original monogram, enlarging elements of the print in monochrome and red.