Urban Outfitters forced to apologise and pull a Kent State University jumper splattered in blood. Kent State University campus was the scene of a fatal protest in the 1970s where four students died. The National Guard fired at students who were protesting the military action in Cambodia.
The university has already released a statement - and they are rightly pissed about it - "We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today." and “May 4 1970 was a watershed moment for the country and the Kent State family… we lost four students that day while nine others were wounded and countless others were changed forever.”
Urban Outfitters came back with : "Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset."
That is discoloration!?!??!?!?!??! Are you kidding me???? Who the hell believes that!?!??!?!? This is like Zara's Western sheriff racist kids jumper again. It is what it looks like!
The university have offered to educate UO on the events of the protest at Kent University.
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